Build It. Grow It. Dig It.

Defining Our Philosophy

At Synergy Marketing Systems, we know our clients don’t just make products. They are in business to make money. Our value-added approach to creating new value follows three fundamental paths:

  • You Build it: Create value by designing and manufacturing new and innovative solutions, products, services, brands, and solutions that meet emerging needs.

  • You Grow it: Expand value by cultivating capabilities, scaling opportunities, developing people, diversifying markets, and nurturing innovation… tapping into your hidden strengths of people, technology, and processes.

  • You Dig it: Extract value by tapping into physical, digital and natural resources and market ecosystems. By uncovering hidden assets within your organization, optimizing supply / value chains, and maximizing existing capabilities, for continuous growth.

In economic terms, everything else is simply moving money from one pile to another. While financial systems specialize in shifting capital, our unique approach enables commercial, industrial, and professional organizations to truly create new value – not just redistribute it.

Working systematically with our clients, we develop solutions, strategies, identify market opportunities, optimize operations, and implement a sustainable, relationship-driven systems approach that creates long-term growth, prosperity and resilience.

Diagram of Synergy Marketing Systems methodology with three interconnected steps: Build, Grow, and Dig, centered around creating real wealth. Build involves creating solutions that add customer value and drive new wealth. Grow focuses on expanding capabilities, diversifying markets, scaling innovation, and cultivating new revenue streams. Dig emphasizes extracting value from natural resources, assets, efficiencies, and ecosystems.

Our Approach

At the core of every successful business is the ability to identify and create new value – whether by building, growing, or extracting value from resources and capabilities already in place.

We help clients see beyond what they currently do – and build capabilities to uncover what they are could do – when provided the proper information, strategy and support to engage.

Through our Build, Grow, Dig philosophy, we help companies:

  • Identify untapped capabilities within their people, processes, and assets

  • Diversify into new markets and sectors beyond traditional boundaries

  • Strengthen operational and supply chain efficiency to maximize existing resources

  • Innovate solutions, products, services, and business models to lead the market

  • Collaborate strategically across industries and ecosystems to accelerate success

By embracing this diversified, opportunity-driven model, our clients generate new revenue streams, reduce operational risk, build competitive resilience, and create long-term sustainable growth.

Through clear strategy, operational alignment, and market insight, we create pathways for new revenue streams, market diversification, customer expansion, and organizational agility.

Our clients don’t just get a plan – they get a system for sustainable results.

Why It Matters

In a rapidly changing global economy, diversification, collaboration, and agility aren't just advantages – they are necessities.

Successful businesses today aren't defined by what they produce alone, but by how they strategically adapt, grow, and leverage what they have, and adopt new capabilities to capture opportunities.

At Synergy Marketing Systems, we combine strategic thinking, market intuition, operational expertise, and proven systems to help organizations Build, Grow, and Dig new value and sustainable prosperity.

A businessman in a suit interacts with a virtual holographic display of various business and data analysis icons, including graphs, a world map, gears, a light bulb, a person, and an envelope, in a digital workplace setting.